Following Up Doesn't Have To Feel Awkward

Hey there!

We hope you’re having a great week so far. This week, we wanted to talk about something that many small business owners avoid — following up.

It can feel uncomfortable, easy to forget, or even a little pushy… but when done thoughtfully, it’s actually one of the best ways to build stronger client relationships and keep opportunities from slipping away. 

Tania Allen & Tyra Goen

Chief Virtual Assistants

J&J Virtual Assistant Services

The Art of the Follow Up

A lot of business owners assume that if someone is interested, they’ll reach back out on their own. But the truth is — people get busy. Emails get buried. Life happens.

Following up isn’t about pressuring people. It’s about staying connected, being helpful, and reminding people that you’re there when they’re ready. 

Follow-Up Tip #1: Keep It Simple

A good follow-up doesn’t need to be long or overly polished.

Sometimes something as simple as:

• “Just checking in!”

• “Wanted to see if you had any questions.”

• “Thought of you and wanted to follow up.”

…is enough to restart the conversation.

Follow-Up Tip #2: Don’t Wait Too Long

One of the biggest mistakes business owners make is waiting too long to follow up.

A quick check-in:

• after a consultation

• after sending a quote

• after completing a project

can keep the momentum going and show clients you genuinely care.

Follow-Up Tip #3: Focus on Being Helpful, Not Salesy

The best follow-ups feel personal and supportive — not like a copy-and-paste sales pitch.

Instead of only asking for business, try:

• sharing a helpful resource

• offering a quick tip

• checking how things are going

• reminding them you’re available if needed

People remember businesses that make them feel valued.

Why Follow-Ups Matter More Than You Think

Sometimes the difference between a lost lead and a long-term client is simply staying top of mind.

Following up builds trust, keeps communication open, and shows consistency — and consistency is one of the biggest things people look for when deciding who they want to work with.

A thoughtful follow-up today can easily turn into a future project, referral, or repeat client down the road.Building relationships in business doesn’t always require huge marketing strategies or complicated systems. Sometimes, it’s simply about staying connected, checking in, and making people feel remembered.Happy connecting! 

Tania & Tyra

Bookkeeping & QuickBooks Support

When you’re busy running a business, bookkeeping is often one of the first things to get pushed aside — until tax season or missing numbers suddenly create stress.

Staying organized financially doesn’t just help at the end of the year — it helps you make better business decisions all year long.

That’s where we come in.

We help small businesses with:

• Monthly bookkeeping

• QuickBooks setup and clean up

• Ongoing account organization

• Keeping your financial records accurate and manageable

Because having organized books means less stress, clearer numbers, and more confidence in your business.

Special Days This Month

Mark your Calendars and get ready for some fun!

May 20 - World Bee Day

May 23 – World Turtle Day

May 27 – Grape Popsicle Day

May 29 – National Paperclip Day

About Us

The J&J Team is us, Tania and Tyra

We solve one big problem for our solo professional and small business clients: we keep their businesses running smoothly. When you work on your own, it's all up to you. Our role is to handle all the details and all the minutiae - the things you hate doing - so that you can get back to work. Learn more about our services here.