Social Media: Plan It, Post It, Forget It (Well…Almost)

Tyra Goen
Jun 1
2 min read

Hey business friend!

Let’s be real: posting on Facebook every single day while juggling clients, admin, and maybe even kids… it’s a lot. That’s why I’m a big fan of scheduling content ahead of time. It saves time, reduces stress, and helps you stay consistent without being glued to your phone. Continue reading to get "The Scoop".

Why consistency matters

If you’ve ever said, “I just don’t know what to post,” or “I’ll post when I have time,” you’re not alone. But here’s the thing:

The algorithm favors consistent posting.Your audience gets used to hearing from you.You build brand recognition and trust.

You don’t have to post every day—but showing up regularly helps you stay top-of-mind with potential clients and in favor with the ever changing Facebook algorithms.

How to Schedule Posts Ahead (No Fancy Tools Needed)

Option 1: Schedule Natively in Facebook

Go to your business page.
Click “Meta Business Suite” from the left menu.
Choose “Planner” to see your calendar view.
Click the blue “Create Post” button.
Write your caption, add your image, and hit “Schedule.”
Choose your date/time and click “Save.”

Boom—done.

Option 2: Use a Free Tool Like Canva or Buffer

Canva Pro: Create & schedule directly in one place
Buffer: Simple, free option for up to 3 channels

Pick what works for you and don’t overthink it!

Pro Tip: Batch Your Content

Set aside just 1 hour per week to:

Plan 3–4 posts
Create the graphics or reuse old ones
Write quick captions
Schedule them and move on with your week

No more blank-staring at your phone wondering what to say.

How to Come Up With Post Ideas (Even When You’re Stuck)

Feeling like your idea tank is running low? Here’s a simple method I use (and teach) to keep content flowing without burning out:

1. Use the "4 E’s" Framework:

Rotate through these types of posts:

Educate – Share tips, how-tos, or behind-the-scenes processes.
Entertain – Use memes, funny observations, or relatable moments.
Engage – Ask a question, run a poll, or post a fill-in-the-blank.
Explain – Talk about your service, how it helps, and why it matters.

2. Answer FAQs

What do your clients always ask you? Turn those questions into posts—one at a time.

3. Repurpose What You Already Have

Turn a blog post into 3-5 posts. Take a testimonial and highlight a lesson or transformation. Break long content into bite-sized pieces.

4. Plan Around Seasons & Holidays

Anchor your content around monthly themes or national days (like the fun June ones we have below!).

5. Use Your Calendar

Think about what’s happening in your business right now:

Launching a new service?
Booking for summer?
Offering limited-time promos?

Talk about it—your audience wants to know!

Need help building a content plan or choosing what to post? Hit reply— We have helped dozens of business owners take back their time and grow their reach through smart scheduling.

You don’t need to post daily. You just need a plan

Wishing you a happy and healthy future!

Tania Allen Tyra Goen

Special Days This MonthMark your Calendars and get ready for some fun!June 2 - National leave the office early dayJune 4 - National Doughnut DayJune 16 - Father's DayJune 21 - First Day of Summer