Summer Slowdown? How to Keep Your Business Moving

Tyra Goen
Aug 11
3 min read

Hello Summer!

The days are longer, the pace feels lighter, and iced coffee is officially a food group. While summer brings a welcome change of energy, it can also mean things slow down in business. Instead of stressing over the lull, this is the perfect time to catch your breath and get strategic.

Summer can be a funny time for business. Clients are on vacation, inboxes are quiet, and it’s easy to wonder if you should just take your own extended break.

But slow seasons can actually be goldmines—if you use them well. Here are 5 ways to keep your momentum going when things get quiet.

1. Review & Refresh Your Processes

A slower season is the perfect time to fine-tune how you work.

Onboarding – Is your welcome email clear? Are you sending the same info over and over that could be turned into a template?
Contracts – Double-check your terms, pricing, and scope. Make sure they reflect your current offerings and boundaries.
Workflows – If you find yourself doing the same steps manually, explore automation tools like Dubsado, HoneyBook, or Zapier to save time.

Pro Tip: Keep a “Standard Operating Procedures” (SOP) document so anyone on your team (or future hires) can follow your processes without confusion.

2. Batch Your Content

When business gets busy, your marketing is often the first thing to fall off your to-do list. Summer is your chance to stockpile content so you’re never scrambling.

Plan Themes – Pick a theme for each week or month (tips, behind-the-scenes, service spotlights, fun holidays).
Create in Bulk – Design all graphics first, then write captions in one sitting. This reduces task-switching fatigue.
Schedule Ahead – Use Meta Business Suite, Canva, or SocialBu so your posts go live automatically.
Repurpose – Turn one blog into multiple social posts, or a client testimonial into a short video.

Pro Tip: Even getting 2–3 weeks ahead will make your marketing feel effortless.

3. Nurture Your Network

Relationships are the foundation of small business success, and slow seasons are the perfect time to reconnect.

Past Clients – Send a quick check-in email or share a resource they might find useful.
Referral Partners – Thank them for recent referrals or remind them of who you serve best.
Leads That Went Cold – Gently follow up to see if their needs have changed.

Pro Tip: Keep it personal—mention something specific you remember about them so it doesn’t feel like a mass email.

4. Work on Your Website

Your website is often the first impression potential clients get—make sure it’s working for you.

Update Testimonials – Add recent reviews that showcase your value.
Refresh Services Pages – Remove outdated offerings and highlight your most profitable ones.
Improve SEO – Add keywords your ideal clients are searching for, update meta descriptions, and check for broken links.

Pro Tip: Use a free tool or Google Search Console to find keyword opportunities.

5. Learn Something New

Use this time to sharpen your skills or explore new ones.

Courses – Try short, skill-specific programs on platforms like Skillshare or Udemy.
Books – Pick a business, mindset, or marketing book that aligns with your goals.
Podcasts & Webinars – Learn on the go while doing other tasks.

Pro Tip: Choose learning that will have a direct impact on your income or efficiency so it’s not just “busy learning.” Summer might bring a different rhythm to business, but that’s not a bad thing—it’s an opportunity. Whether you choose to refine your processes, reconnect with your network, or finally tackle that project you’ve been putting off, the actions you take now will set you up for a stronger, smoother season ahead. So grab an iced coffee, pick one of these ideas, and start building the kind of momentum that lasts long after summer fades. Check out our Freebie from last months newsletter below!

What’s one thing you like to tackle during a slower season? Hit reply—we would love to hear your ideas!

Wishing you a happy summer!Tania Allen Tyra Goen

Special Days This MonthMark your Calendars and get ready for some fun!

August 9 - National Book Lovers DayAugust 10 - National Lazy DayAugust 13 - National Left Handers Day (Shout out Tania)August 30 - National Marshmallow Day